The Best Time to Post Instagram Reels in 2025 (Mon. to Sun.)
Are you trying to figure out the best time to post your Instagram Reels? Maybe you’ve read a bunch of articles online, only to find that each one suggests different peak times. Feeling a bit lost about when to actually post?
You’re not alone! We’ve done our homework too and found that different authors base their recommendations on their own data, which is why there’s so much variation. I’m here to gather all that info and give you a helpful reference.
Some of those suggested times are super early or really late?
No need to worry! I’m going to share a great tool for automatically posting Instagram Reels, especially if you’re managing multiple Instagram accounts. If you only have one Instagram account, this article might not be for you. But if you’re handling a bunch of accounts, you definitely won’t want to miss out on this “amazing” tool I’m about to introduce!
Tip
The data in this article comes from various sources like Socialpilot, Sprooutsocial, Shopify, Later, Hootsuite, and Buffer. It’s important to remember that there’s no one-size-fits-all “best” time to post. Each source may suggest different times, so use this information as a guideline rather than a strict rule. Think of it as a way to better understand your audience and find what works best for you! Regularly experimenting and adjusting based on your own results is key to maximizing your engagement.
The Best Time to Post Instagram Reels (Mon. to Sun.)
1️⃣ Monday
According to the data, the best times to post Reels are mostly between 10 AM and 3 PM, and then again from 4 PM to 9 PM. If you really want to get more likes and comments, try posting around 10 AM or 11 AM. Those times seem to work the best!
- Early Morning (3 AM – 6 AM)
- 3 AM
- 6 AM
- Morning (10 AM – 11 AM)
- 10 AM
- 11 AM
- Afternoon (10 AM – 3 PM)
- 10 AM
- 11 AM
- 12 PM
- 1 PM
- 2 PM
- 3 PM
- Late Afternoon to Evening (4 PM – 9 PM)
- 4 PM
- 5 PM
- 6 PM
- 7 PM
- 8 PM
- 9 PM
- Evening (10 PM)
- 10 PM
2️⃣ Tuesday
The best times to post on Tuesday are primarily in the morning and afternoon, especially between 10 AM and 2 PM, as well as from 4 PM to 8 PM. Additionally, consider posting around 9 AM, 11 AM, and 1 PM for better engagement.
- Early Morning (3 AM – 5 AM)
- 3 AM
- 4 AM
- 5 AM
- Morning (7 AM – 9 AM)
- 7 AM
- 8 AM
- 9 AM
- Mid-Morning to Afternoon (10 AM – 2 PM)
- 10 AM
- 11 AM
- 12 PM
- 1 PM
- 2 PM
- Afternoon (3 PM)
- 3 PM
- Late Afternoon to Evening (4 PM – 8 PM)
- 4 PM
- 5 PM
- 6 PM
- 7 PM
- 8 PM
- Evening (10 PM)
- 10 PM
3️⃣ Wednesday
The best times to post are spread throughout the early morning, especially around 9 AM and 11 AM, with additional opportunities in the afternoon and evening.
- Early Morning (3 AM – 7 AM)
- 3 AM
- 5 AM
- 7 AM
- Morning (9 AM – 11 AM)
- 9 AM
- 10 AM
- 11 AM
- Afternoon (1 PM – 3 PM)
- 1 PM
- 3 PM
- Evening (5 PM – 11 PM)
- 5 PM
- 11 PM
4️⃣ Thursday
On Thursday, the best times to post on Instagram are as follows:
- Morning
- 6 AM
- 7 AM
- 9 AM
- Mid-Morning to Afternoon
- 10 AM – 3 PM
- 11 AM
- 12 PM
- 2 PM
- 3 PM
- Late Afternoon
- 4 PM – 5 PM
- Evening
- 7 PM
- 12 AM
5️⃣ Friday
Key times for posting Reels on Friday include early morning slots, especially around 11 AM, and the afternoon hours of 2 PM, 3 PM, and 4 PM for optimal engagement.
- Early Morning
- 3 AM – 6 AM
- 5 AM
- Morning
- 11 AM
- Afternoon
- 2 PM
- 3 PM
- 4 PM
6️⃣ Saturday
- Early Morning
- 5 AM
- 7 AM
- Morning
- 9 AM
- 11 AM
- Afternoon
- 3 PM
- 5 PM
- 6 PM
- Evening
- 7 PM
- 8 PM
- 9 PM
- 10 PM
7️⃣ Sunday
- Early Morning
- 5 AM
- 8 AM
- Morning
- 10 AM to 12 PM
- Afternoon
- 1 PM
- 2 PM
- 3 PM
- 4 PM
- 6 PM
- Evening
- 7 PM
- 11 PM
How to Find the Best Time for Posting Instagram Reels?
Here are some effective strategies to help you find the best time to post Instagram reels:
Understand Your Audience
Get to know your audience’s demographics, time zones, and preferences. Utilize Instagram’s built-in tools for analysis, such as Instagram Insights, which is available for business and creator accounts. This feature is one of the most effective ways to identify the best times to post your Reels.
Take a look at your past posts. Check when you received the most views, likes, and comments. Try to post at similar times when you had the highest engagement before.
A/B Testing
A/B testing is a great way to find out which version of your Reels performs better.
Here’s how it works: you create two different versions of a Reel and post them at different times. Then, you track how each version does in terms of likes, comments, shares, and other engagement metrics. After a few days or weeks, you’ll have a clear idea of which version resonated more with your audience, allowing you to adjust your posting schedule accordingly.
Now, if you only have one Instagram account, this testing process can be quite time-consuming. But here’s why GeeLark can save your time!
With GeeLark, you can manage multiple Instagram accounts all at once. Using the real Android cloud phones generated by GeeLark, you can easily publish different versions of your Reels at the same time. So you can gather data on engagement in real-time, making your A/B testing process much more efficient and less time-consuming.
If you’re looking to optimize your posting strategy, GeeLark is definitely a tool worth considering.
If your audience or followers are in different time zones, there’s no need to stay up late to post. You can simply use GeeLark’s automation feature to set the time you want to publish and select the video you want to share.
Analyzing Competitors
Take some time to analyze your competitors’ accounts. Look at when their posts with high engagement were published. Also, consider whether their audience overlaps with yours or if there are differences. This can give you valuable insights into the best times to reach your target audience.
Some free tools, like Toolzu and Pathsocial, can help you with competitor analysis.
Why is the Best Time to Post Instagram Reels on Instagram Important?
Getting the Most Engagement and Visibility
Posting your Instagram Reels at the right time is really important because it affects how many people see and interact with your content. When you share your Reel while your audience is most active, it’s more likely to get quick likes, comments, shares, and saves. This tells Instagram that your content is valuable, which can help it reach a wider audience, including more of your followers and people browsing the Explore feed. This can really boost your visibility and increase your chances of going viral!
How Timing Affects the Algorithm
Instagram’s algorithm loves fresh content and engagement. If your Reel gets a lot of interaction right after you post it, the algorithm is more likely to show it to even more users, creating a nice cycle of visibility and engagement. On the flip side, if you post when your audience isn’t active, your content might get lost among newer posts, making it harder to gain traction.
Competitive Advantage
Posting at the right time gives your content an advantage, making sure it shows up near the top of your followers’ feeds when they’re most likely to be scrolling and engaging. This is especially crucial for brands, creators, and businesses looking to grow their audience, drive traffic to their websites, or promote their products and services.
Tailoring to Your Audience
The best time to post can change based on your followers’ demographics, time zones, and daily routines. By adjusting your posting schedule to fit your audience’s habits, you can increase the chances of reaching them when they’re most likely to engage, which can lead to even better engagement rates.