What is AVOD?

AVOD, or Advertising-Based Video on Demand, is a streaming model that allows users to access free video content—including movies, TV shows, and live TV—while watching advertisements. In contrast to SVOD (Subscription Video on Demand) services, such as Netflix, Advertising-Based Video on Demand platforms earn revenue primarily through ad placements instead of subscription fees.

Key Features of AVOD:

  • Free Access: Viewers enjoy content without a subscription fee.
  • Ad-Supported Revenue: Advertisers pay to display different ad formats, including pre-roll and mid-roll ads, as well as banners.
  • Revenue Sharing: AVOD platforms typically share ad revenue with content creators.

Popular AVOD Examples:

  • YouTube (the largest AVOD platform with over 2.5 billion users)
  • Tubi, Pluto TV, and the free tier of Hulu

Why AVOD is Growing?:

  • Viewers: Enjoy free entertainment with minimal barriers to entry.
  • Advertisers: Benefit from precise targeting of their audience based on demographics and interests.
  • Creators: Gain monetization opportunities without the need for paywalls.

Market Stats:

  • More than 140 million Advertising-Based Video on Demand users in the US (2023), with projections of reaching 170 million by 2026 (Statista).
  • AVOD accounts for approximately 30% of global streaming revenue.

How GeeLark Enhances AVOD Performance?

GeeLark is an antidetect cloud phone that provides significant advantages for AVOD platforms and advertisers by tackling key issues like ad fraud, audience segmentation, and cross-device attribution.

1. Ad Fraud Prevention

AVOD platforms can lose billions due to invalid traffic from sources like bots and fake views. GeeLark addresses this challenge through:

  • Device Fingerprinting: It effectively detects emulators and automated bots.
  • Behavioral AI: Identifies unnatural viewing behaviors, such as rapid skipping of ads.

Result: GeeLark can decrease invalid traffic by over 50%, ensuring advertisers pay only for authentic impressions.

2. Audience Segmentation Testing

GeeLark enables the simulation of varying viewer profiles (considering location, device, and interests) to:

  • Enhance ad targeting before any campaigns are launched.
  • Increase CPM/CPC efficiency by testing creatives across multiple audience segments.

To learn more about audience segmentation in Advertising-Based Video on Demand, see this on effective ad targeting.

3. Cross-Platform Attribution

AVOD viewers frequently switch between devices (from mobile to TV). GeeLark facilitates the tracking of conversions across these devices by:

  • Associating ad views with actions like sign-ups and purchases through unique cloud environments.
  • Delivering accurate ROI metrics for AVOD advertising campaigns.

Conclusion

Overall, AVOD represents a beneficial model for viewers, advertisers, and content creators alike, although it faces ongoing challenges such as ad fraud and fragmented attribution. GeeLark’s cloud antidetect technology addresses these issues by:

  • Eliminating fake traffic through advanced hardware-level fingerprinting.
  • Enhancing audience targeting via simulated viewing environments.
  • Tracking genuine ad impact across multiple devices.

For Advertising-Based Video on Demand platforms looking to increase revenue and build trust, incorporating GeeLark’s solutions provides a strategic advantage. Discover more at GeeLark’s official site.

Find out how GeeLark can revolutionize your Advertising-Based Video on Demand strategy here.

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